When advertisers make asses out of themselves.
Somewhere in Russia, someone thought it would be a great idea to draw attention to their parasailing business, by attaching a screaming donkey to a parachute and sailing it above the beachfront for half an hour, because if kids and animals sell, then terrified braying animals that make children cry must sell even better. Right? No?
Police are investigating the stunt and the entrepreneurs responsible may face criminal charges for animal cruelty.