the wheat thins promo: it's real.

By now you've hopefully seen the awesome promotion that Wheat Thins launched the other day, which is already approaching a quarter of a million views! Some people began to wonder if the piece was staged, and that maybe the Wheat Thins recipient didn't actually tweet about Wheat Thins...

Not to worry - it's real...but there's a twist in the behind the scenes story that you'll absolutely appreciate if you're in this wacky ad business. Escapology tells the entire story of the production, and of a simple mistake by a researcher calling a Facebook update a "tweet."

Absolutely the tastiest social/viral/fun marketing that we've seen in months, and it's cool that they're sharing the production details, too. Thanks, Dave!