The Philadelphia Inquirer has published "America's first modern-technology 3-D newspaper section" -- a color insert filled with fuzzy ads for Macy's, HP and ING Direct. Put on the ChromaDepth 3D glasses and the images look slightly more fuzzy, except for the Macy's T-shirt, which did appear to float above the page. We could riff about the recent chain of gimmickry as publishers such as Esquire try to remain relevant with QR codes and augmented reality ads, except we now have a headache. This format works for Excedrin.
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