maple syrup that's 80 proof

Legend has it that in 1430 a monk named Isidore in the Moscow Kremlin brewed the first vodka, which he called a bread wine. Today the drink is usually made from grains, potatoes or sugar beets ... but Vermont Spirits has just launched a vodka distilled from tree sap, supposedly lightly filtered so a touch of maple flavor comes through. We can't imagine this beverage scaling, but it's a tasteful reminder that building brand differentiation into your product is much stronger than resorting to tacked-on marketing claims. Thank God red flannel shirts are in; we'll order this at the bar in New York City to go with our pancakes.

Via Cool Hunting.

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