Retail Design Diva gives the line by line transcript of a conversation between two teens overheard at an Ambercrombie & Fitch. If you market to teen girls, this is a picture of your audience:
REAL BLONDE: Oh my God, look at this! (Points to two-tiered table)
FAKE BLONDE: What?
REAL BLONDE: This! (Holds up abbreviated plaid western style shirt)
FAKE BLONDE: This?
REAL BLONDE: Yeah.
FAKE BLONDE: They’re totally hot.
REAL BLONDE: It’s like $64...on sale!
FAKE BLONDE: Like, for real?
REAL BLONDE: *%$#! I hate this store, it’s such a rip-off.
(much more, after the jump.)
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