don't mess with mom - and don't mess with grandma or she'll boycott Target
We all have the fear of the mommybloggers, and consumer backlash in general over any given ad campaign we create. But now it's not just ad campaigns that can tick your customers off, Target is being boycotted by a grandmother because they have donated $150,000 to Minnesota Forward, which in turn using the money to run TV ads for Republican Tom Emmer's campaign for Minnesota governor. Emmer has opposed measures that gay rights groups support, and this grandmother has a gay family member whom she loves.
It's getting attention too, Emmer says Target donation controversy 'too personal'. Meanwhile Target's CEO Gregg Steinhafel told employees in a letter that the company's support of the gay and lesbian community is "unwavering."