Tuesday, July 20, 2010
can you trust the burger king miracle bun?



Someone found a McDonald's bun that had a ghost-like image of the Burger King "King" inside. So shot a video. Which could go viral. Except Jetpacks thinks it's all staged. Because Jetpacks writes an ad blog and got an email from someone pitching, hey, you should check out this video, which is about to go viral, and the guy who uploaded the video had never uploaded a video before, and it all feels a little staged, and if CP+B isn't behind this it's likely an amateur ad guy looking for buzz to get himself a job.

As Jetpacks explains, "You can't PR your way to success through fake email accounts with 'check this funny thing out I found' messages. And what really ticks most of us off are the lengths you will go to to make it seem as though you are just some Joe or Jake who made a video, creating fake profiles and seeding comments."

And who lifts up their bun before eating a burger, anyway?

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posted by Ben Kunz @ 9:59 AM   7 comments

7 Comments:
At 10:08 AM, Blogger Åsk Dabitch said...
I got that *same exact email* -"Hey you should check out this video it's about to go viral"

When I asked for credits of who created it a- the sort of thing adland likes to keep track of - the person never responded. So I never posted it.
 
At 10:10 AM, Blogger Ben Kunz said...
Whoops. I posted it. My bad ;)  
At 10:37 AM, Blogger Åsk Dabitch said...
I have falled for PEER PRESSURE ;)

http://adland.tv/content/failed-attempt-making-mcdonalds-bk-king-bun-film-viral

(manual trackback)
 
At 11:18 AM, Anonymous Howie said...
Seems you are all rock stars. I didn't get the email! But my Klout is only 25. If this happened to you wouldn't you be showing everyone in the place and yelling your head off?  
At 4:41 PM, Anonymous Anonymous said...
"who picks up their bun before eating a burger anyway?"

If you watch the video, it says something about "take off my pickles too." Clearly the lad in the video did not get the burger "his way" necessitating the removal of said bun.
 
At 10:40 PM, Blogger mtlb said...
Viral tip-off 101: “No way!”  
At 3:45 AM, Anonymous roland hachmann said...
I write an ad blog too and was sent two emails of that sort within 20 minutes. i did post something about it here: http://www.web-jungle.com/2010/07/20/miracle-burger-king-bun-found-at-mcd/  

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