you are what you carry

Photographer Jason Travis documents what the hipsters in Atlanta are carrying in their bags. And in a way, it's a picture of who they are, who they aspire to be, and what's important to them.

You should do this for your next focus group - it would tell you so much more about your customers. (This would also make a great series of ads...maybe you should give Mr. Travis a shout.) From @wisdom

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