when was the last time you saw a banner campaign go viral?
Uniqlo developed a fun set of banners so awesome that bloggers took over the campaign and made it a success.
The banners are actually blog badges or widgets, that work like lottery tickets, and turn any site into a Uniqlo click it and win promotion.
Considering click-through rates on traditional banner campaigns are almost invisible, this is proof that original creative thinking is better than over-spending. The campaign generated almost THREE MILLION clicks on just over 4000 blog badges installed. Retail sales went up 120%.
Unique and interesting wins every time.