photo choices

In the olden days, photographers shot photos on film, and printed what were called "contact sheets" for Art Director's to review, select (and second guess themselves), trying to find the perfect shot.

The Proof show at the Edelman Gallery in Chicago examines proof sheets and the photographs that were ultimately selected. It's interesting to see the choices made, and (as in the above piece) the changes in mind that photographers, Art Directors and Creative Directors have. From make the logo bigger.

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