licensing over lawsuits = win.

Franklin and Marshall is a small, liberal arts college in Pennsylvania. At some point a few years ago, someone dropped one of their shirts at a London thrift store. That shirt was discovered by a fashion designer, and now Franklin & Marshall t-shirts are the rage across the UK.

What did the Franklin & Marshall school do? They could have shut it all down with a typical corporate/attorney response. Instead, they worked out a licensing agreement, and turned the new found UK fashion desire into a money maker for the school. Cooperation beats legal bully tactics. Awesome.

1 comment:

Giuli said...

I have a Franklin & Marshall sweatshirt from when I went to camp there in 7th grade. Who knew it was valuable!?

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