how to get ahead in design: cart the lazy asses around

Students from the BA Product Design course at Central Saint Martins College of Art and Design in London needed to get potential employers to see their work on display at their senior show.

But advertising, design and creative people are pretty lethargic. What to do? They borrowed rickshaws, and pedaled the executives to the show, so they could see the work. Hopefully jobs ensued. Cool idea.