do you know what you're tweeting?

You might have seen a flurry of tweets this week shouting “Cala Boca Galvao” in an effort to earn a ten cent donation to save the endangered Galvao birds of Brazil. Only one thing: the whole thing's a big joke. What Scott Henderson calls faux-lanthropy.

There are no birds, no one is donating ten cents when you tweet, and even better -- "Cal Boca Galvao" translates to: “Shut up, Galvao".

You see, Galvão Bueno is a Brazilian sports announcer that's getting on people's nerves. So they created a fun promotion to get the non-Portuguese speaking world to send tweets, telling him to shut up. The World Cup was never so much fun. From @benkunz