the creative brief: necessary, or waste of paper?

So much has changed in the industry of creative agencies that it might lead you to wonder if the creative brief, an age-old document invented by someone older than Moses still has a place in the creative business.

Do we need such a document? Are they helpful, or do they get in the way?

This is the question that Jasmin Cheng of Twist Image seeks to answer. She's put together an absolutely brilliant presentation that examines this challenge.

Disclosure: I might have been swayed to say this is absolutely brilliant because I'm quoted throughout the presentation, and generally the things that I say are perceived as brilliance when I hear them.

After you read my quote on slide 6, I am convinced that you too will see the glorious shiny light.


Sean Howard said...

Dude. Your comment on slide 6 is nothing short of brilliant. Pithy and brilliant. ;)

Stuart Foster said...

Reading. Internalizing.

I'll become a planner yet!

Taylor Bara said...

Heaven must been miss an angel writer. THis service is just perfect!

peter parker said...

This creative brief is an excellent resource for anyone wanting to learn more about the process of creating a successful blog. It provides helpful tips and advice to help ensure that the time and effort put into the blog are maximized. ipvanish deals It is an invaluable tool for any blogger, no matter their level of experience.

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