the cheap CNN logo

Ever wonder what the CNN logo cost to develop? $2800. (Negotiated down, after they freaked out over a $5000 price tag.)

The full story is detailed on the CNN Behind the Scenes blog. From UnderConsideration.


Howie said...

I do some freelance work. And I see the going current rate for Logos. $50 done offshore and $250 onshore. That's why I don't do logos. LOL

So back in the day stuff guy got screwed. Today he got handsomely compensated.

Anonymous said...

question is..... 2800$ in todays' rate?

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