what if your logo has cancer in it?



MD Anderson, a hospital known for their excellent cancer treatment, decided to do something about cancer. Not just as a disease, but also as a horrific word that appears in their brand name. They're an old school hospital, so logo and identity changes don't come frequently.

But they wanted to do something about this cancer crap. So they've decided to cut it out. Delete it. Put a big fat sloppy red hash through it. Just like anyone who's ever had to deal with this horrific disease would like to do. Inspiring, isn't it?

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