students quit media, and we learn in the process

Some professor at University of Maryland's Phillip Merrill College of Journalism put students through a grueling test - they went without media for 24 hours. No internet, news, ipods, cell phones, tv. Not even Facebook. Thankfully, they lived to tell the story.

What we've learned from their sacrifice is that students don't make fine distinctions between news and personal information. And that lack of distinction is likely because they're not visiting the content provider's site. From the study:

"...students don't care about newspapers or TV news broadcasts or even blogs, but covet the information that comes to them through a diverse and circuitous pathway of devices, platforms, applications and sites."

Here's more proof that content is king, and that your content had better be consumable from a variety of devices and formats. From @Dirktherabbit, pictured tweeting, above.

1 comment:

Ben Kunz said...

I don't want to brag, but I've tweeted with Dirk Singer.

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