nike goes more epic than epic

Everyone's wetting their pants over the new Nike spot short film. (I love the 300 kabillion word explanation that accompanies the spot on Vimeo.)

It debuts on TV this weekend, so if you want to be cooler than your friends, you should watch it now.


Kyle W. Gold said...

I like it but I'm having trouble following the story. I don't get what's going on.
BTW- I fucking love this blog. I'm learning more from this blog than I do in my Psychology of Advertising class.

darryl ohrt said...

Kyle - I had trouble following the story too, and thought it was because of my lack of sports knowledge.

BTW: your comment made my week. Thanks. :)

Anonymous said...

Fans live and die with the fortunes of players, who are either scapegoats or heroes depending on which side they play for.

So a winning shot is either one fan’s joy—or misery, if it’s stopped.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites