ghostbusters save the ny public library

The New York Public Library brought in Improv Everywhere to help raise awareness about their Don't Close the Book fundraising campaign.

Yet another wonderous example:
+ Non-profit doesn't have to mean boring.
+ Non-profit doesn't have to be serious.
+ Non-profits can associate with fun.
If you cater to an audience of humans, they like to laugh every once in a while. It's ok to let your brand associate with that, too.

I really hope the marshmallow man can make a visit. From @acebmg