creating content to support your content

Toy Story 3 promotion kicks off with some fun internet seeding. They've produced a bunch of spoof retro-style spots for fictitious products like the "Lots o' huggin bear" above to help create buzz and genuine nostalgia for those old enough to remember cheezeball campaigns like this. (Gotta love that they even included VHS distortion at the bottom of the clip.)

What's even better, after the film has launched, fans will Google products from the film and come upon the ads and content. Let the consumer activation begin. Well done. From @cooktench

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