a church with swagger

Church blogger Eric Seiberling points to the Toyota "swagger" campaign and asks "can a church have swagger?"

An excellent point and great illustration that no matter who your audience is, they're probably...humans. And humans typically connect with content that is real, has humor and is engaging.

Church people, non-profits and brand managers with "serious" marketing messages, listen up! Just because it's serious, doesn't mean it has to be boring.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites