a church with swagger

Church blogger Eric Seiberling points to the Toyota "swagger" campaign and asks "can a church have swagger?"

An excellent point and great illustration that no matter who your audience is, they're probably...humans. And humans typically connect with content that is real, has humor and is engaging.

Church people, non-profits and brand managers with "serious" marketing messages, listen up! Just because it's serious, doesn't mean it has to be boring.