bic: will you sign this?

The Bic Crystal is the best selling pen in all of the world. Except Germany. So they launched a fun promotion to show what a pen can accomplish...asking celebrities for their autographs, and then having them (unknowingly) sign something they would never, ever sign in real life.

Great concept, and now it has taken on a life of its own, as fans are creating their own versions. Love this.

1 comment:

Jonze said...

They used to do this on some tv show ages ago... maybe TFI Friday with Chris Evans? I can't remember, but it was the exact same thing, so funny, but not original!

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