yummy donut identity

To celebrated their 60 years of donut and coffee making deliciousness, Dunkin Donuts has created a special 60 year identity that pays tribute to their past. Like their holiday donut boxes, only cooler.

They've also put some retro merchandise featuring old branding for sale on their site. (This t-shirt totally rocks.)

Isn't it awesome when brands have history so strong they're worthy of products?


Kiel said...

Most fleshed out april fools gag this year.

and kind of a shame its not real.

darryl ohrt said...


I saw the April Fools header, and still thought it was real - but just special event packaging...like their holiday or fall season packaging. And some of the other retro product is actually available for sale on the site, too.

They should totally produce these.

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