Does your new campaign feature an online video? Then be sure to incorporate Twitter in your promotional campaign. We've seen for many of our clients that Twitter is the number one traffic generator for WOM campaigns.
A new study shows that Twitter is not only a fantastic traffic generator, but that Twitter users who click through to a video actually watch videos longer than those who found the video from search.
That's proof that 140 characters hasn't necessarily led to shorter attention spans. And that Twitter users are filled with awesome viewing power. From @mfauscette
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