follow these shoes



Jimmy Choo started making trainers (or sneakers to us Americans), and wanted to spread the word. So they took a pair of sneakers on tour across London, checking in on FourSquare at every new destination. Fans who made it to the location before the sneakers left got a free pair of Jimmy Choos.

Even if you missed the great Choo shoe treasure hunt, you can still follow the shoes on Twitter. Cool idea.

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