follow these shoes

Jimmy Choo started making trainers (or sneakers to us Americans), and wanted to spread the word. So they took a pair of sneakers on tour across London, checking in on FourSquare at every new destination. Fans who made it to the location before the sneakers left got a free pair of Jimmy Choos.

Even if you missed the great Choo shoe treasure hunt, you can still follow the shoes on Twitter. Cool idea.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites