need a sales boost? create a holiday. but don't forget twitter.

Plenty of retailers have created days to celebrate their products, and IHOP's National Pancake Day has become a tasty success. Post Advertising points out how they've successfully turned the promotion into a cause related event for the Children's Miracle Network in addition to selling the golden magical flapjacks.

One thing they forgot this year: Twitter. The event instantly became a trending topic within the Twitterverse (not an easy thing to do), and IHOP didn't even have a Twitter account.

While they raised over $2 million, they left a very large audience completely untapped. Proof that whatever your promotion, you need to have all of your bases covered. (And syrup handy.)

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