how to integrate your brand into real entertainment



We chat with Brandon Barr from School of Humans about how the digital media landscape has created the perfect storm of opportunity for scripted, branded entertainment.

Brands like Hilton are in MadMen. Coke is completely integrated into American Idol. Nissan has embraced Heroes. And since more people are consuming media on the internet than ever before in our history, now is the perfect time to integrate your brand into custom crafted digital entertainment. School of Humans makes this possible, now.

5 comments:

Unknown said...

Sooooo true. Sounds like a kickass company.

darryl ohrt said...

I really believe that some (really smart) brand is going to do this - do this right - and get a massive hit. Then the world will follow and attempt to get a little of that "brand x" action.

It's an opportunity waiting to happen...

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