how to incorporate music into your marketing campaign

While at SXSW this year, we interviewed a handful of people that we thought you might be inspired by, entertained or learn something from. We'll be posting new interviews every day this week - and you can see them all at the Brand Flakes for Breakfast SXSW Edition.

In this piece, Lars Murray from Columbia Records talks about how you don't necessarily have to be a mega-brand to make a marketing deal with a record label.