everything is not what you think

You've seen this jaw-dropping idea produced a few years ago.

Publishers Dorling Kindersley Books were so impressed that they produced their own version, for an international sales meeting at their firm. While it would have been cooler if they acknowledged the original, this is still a fantastic piece with some great copywriting. Thanks, Derek!

1 comment:

neylan bagcioglu said...

there's actually an older reverse video/ad, which actually won a silver lion in 2006 http://www.youtube.com/watch?v=ShDoxve85jI

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