Microsoft's Bing search engine will soon be incorporating FourSquare updates in their search results. This could prove to be a useful tool to internet users who aren't even using FourSquare. The FourSquare updates will add real time context to search results, providing a nice slice of local hotness for a user who is less familiar with a location.
For marketers, it could prove to be an added reason to embrace FourSquare promotions and get people chatting about your location - so that all searchers are seeing the buzz. This will be interesting to explore and see what tools we can develop, build and grow.
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