crowdsourcing: friend or foe?



Ben Kunz chats with Ross Kimbarovsky, the founder of Crowdspring in the latest of our series of interviews while at SXSW. Ross talks about the benefits of crowdsourcing for brands and agencies, and how they don't see themselves as competition to the agency business model, but instead a part of the changing landscape of the creative business.

Mullen's Edward Boches chatted in his interview about how he feels that creativity is changing - perhaps to be less idea based and instead more strategic based. In this interview, Ross confirms that strategy can't be effectively outsourced, and that strategy and implementation are still valuable agency functions. We think they're both on to something.
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