spirit airlines targeting...who?



Spirit Airlines has a new campaign that's captured the spirit of...a frat boy? Their ads feature MUFF Diving Sales and MILF Sales.

This is sure to offend many, which makes you wonder if a targeted campaign to frat boys for spring break will have negative impact for their larger audience in the long haul. Here's an interesting lesson in the mechanics of micro and macro targeting. And, I just said MILF.

2 comments:

Todd said...

Wow, that's a good price. Was expecting something more like $69.

Ben Kunz said...

Mothers I'd like to friend?

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