source code: now for sale to ad industry.

In a genius move to promote the new video game Dante's Inferno, EA Games created ASCII art/ads and placed them within the source code of sites like Digg.
Each ad contains a password, and if you collect them all and enter them on the site HellisNigh.com, you'll win something. Or trigger hell on earth. Or something like that.
Labels: adindustry, ads, gaming, webdev
posted by darryl ohrt @ 7:49 AM
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