send this to that old dude in marketing

If you've ever uttered the words "above the fold", then this is for you.

If you actually believe that there are people who are using the internet but who don't understand what a scroll bar is, then this is for you.

Ladies and gentlemen, there is. no. fold. Pass it on. From Jon & Derek.


Anonymous said...

Agreed. People have no problem reading below the fold. But if you rely on traffic and conversion from Google, the content visitors are searching for damn well better be above the fold because the back button always will be.

ElizaWord said...

Much more interesting conversation about the topic going on in the comments. Information hierarchy will always rule. Why scroll if you haven't given me any indication I'll read something of value to me by doing so? Click, I'm on to the next site.

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