google is stalking you

Google has added re-targeting to the ads they serve up on search. Re-targeting?? There are ads on my search engine?? What does all this mean? Braniac Ben Kunz explains it all at Thought Gadgets.

Realize this: if you're an advertiser, you'll want to chat with your media buyer, as a whole new world of opportunity has just opened up. If you're a consumer, the ads you see will begin to look extra creepy. Like ads for stuff you searched for yesterday. (Kind of like Facebook, isn't it?)

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites