coke creates snowball association

You've probably seen the new Coke spot that features an Olympic inspired snowball fight. In order to take the concept a little further than the tv spot, they created a fictional association called the IFST (International Federation of Snowball Throwing).

Check out, the official site for IFST, and enjoy comments on the Coke spot, snowball making tips and more. Great extension of the campaign online.

1 comment:

Christina said...

I like the spot, and some of the videos on the site are pretty funny, too.

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