Sky News is requiring all of their journalists to install Tweetdeck - so that they might better gather and share news. Hmmm...seems like this Twitter thing is getting really popular.
If the old school, dying news industry can integrate Twitter with their employees, maybe this is just the story you can send to your boss, to convince him to require the same of all employees at your company.
Why shouldn't everyone in the company be aware of what's being said about their brands and industry (and be a part of the conversation?) They all have phones, right? From @MattCeni.
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