small actions that make permanent impressions
Here's an inspiring story about a little restaurant called the Loveless Cafe in Nashville, TN. The restaurant offered a simple, good deed to Steve Woodruff decades ago, and it's made such an impression that it's still being talked about (and blogged about) today. TWENTY EIGHT years later.
Think you can't include planned good deeds in your marketing plan? Or your brand is too big for little actions? Check out what Yahoo did.
What if 2% of your media spend were put to good deeds instead?
posted by darryl ohrt @ 7:48 AM
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