diesel embraces stupidity

A new campaign for Diesel suggests that you be more stupid.

The print work features slogans like "smart critiques. stupid creates." and essentially embraces exploration and failure. See print versions here, and then Watch the video, where you'll see the concept come to life.

Stupidly smart work.


lola said...

Diesel vs. Wrangler, new campaigns at the same moment...
a preference for red by Fred & Farid, no words just the power of images.

Howard said...

Uh, you'd have to be stupid to buy $300 jeans, wouldn't you?

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