change the weather to increase your business?

This is an incredible story. Car rental company Sixt hired a pilot to seed the clouds over their city. This prevented rain during the month of July in Halle, Germany's wettest city.

The end result was a huge boost in convertible car rental business, and the brand becomes a hero to the citizens who aren't accustomed to frequently seeing the sun.

Brands bringing sunshine to their marketplace. Amazing. From @pete_theeca

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