change the weather to increase your business?



This is an incredible story. Car rental company Sixt hired a pilot to seed the clouds over their city. This prevented rain during the month of July in Halle, Germany's wettest city.

The end result was a huge boost in convertible car rental business, and the brand becomes a hero to the citizens who aren't accustomed to frequently seeing the sun.

Brands bringing sunshine to their marketplace. Amazing. From @pete_theeca

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites