Target has created a pretty sweet popup event in New York, DC, and San Francisco for this weekend.
Target To Go are micro-Target stores that live for thee days only, and make holiday shopping easier than placing a lunch order on the value meal menu at McDonalds.
Each pop up store features a handful of gifts that you choose by number, and then purchase them pre-wrapped and ready to go. This is a grand idea that spreads fun holiday branding for Target, while generating revenue. (It's not often that your promotional campaign can generate funds to pay for itself.)
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