the other side of people getting hurt on youtube

YouTubers count on the fact that watching other people getting hurt gets massive views. All fun when it's your own dumbass falling off a ladder, but it's entirely different when the participants are unwilling.

That's the point of this UK campaign that brings the viewer into the role of a cyber bully. The series of spots remind us that there's a person behind the egg on the face. Depressingly guilt ridden.

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