ideas win.

OK Go became a household name based on the success of a single video that went viral. And it wasn't a million dollar budget that got Here it Goes Again millions of views. It was a great idea.

Their new video is just as clever. They've taken an age old video effect, "trails" and made it fresh and fun. Once again - not technology, not a kabillion dollar production budget, just a fantastically great idea done well. Woot.

1 comment:

Anonymous said...

i love doing this with my mouse when windows freezes

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites