how to put your team in the world cup
People love tweeting about sports. Home runs, touchdowns, bad calls, rants and raves about their favorite teams, everyone knows it's more fun to watch the game with Twitter by your side than it is with just the TV alone.
Sony Ericsson saw this as an opportunity, and created the Twitter Cup. It's a World Cup soccer tournament of tweets. If you like a particular team, you tweet their name with the appropriate hashtag (ie: #twc England), and the team with the most tweets wins the World Cup. (The Twitter one, at least.)
Labels: ads, mobile, sports marketing
posted by darryl ohrt @ 8:15 AM
2 comments
2 Comments:
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At 11:37 AM,
Anonymous said... - Brillaint! Shame the Irish arn't there. F****ing French!!!
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At 11:51 AM,
Anonymous said...
- The Irish are going to be added into group A. Hold tight Ireland, you'll have your twitter revenge.
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