how much does it cost to call someone across the world?

How do you illustrate the benefits of using Skype?

What if you put a dude in the middle of the desert (a very expensive place to call on traditional land line service), install a phonebox, and broadcast it live 24/7! The Phone Box Experiment does exactly that. Watch Rob, call Rob and check in on Rob, anytime you want.

What a great way to illustrate the product benefits of Skype, while actually letting your audience use the tool. Excellent concept.