To promote their Fusion razor, Gillette placed what looked like bloody tissue pieces over the faces of men in other outdoor ads around NYC. Upon closer inspection, the tissue actually reads "Next time, change your blade. Gillette Fusion. Fresh blade, better shave."
The agency actually got permission from the marketers whose ads they tagged, and Gillette paid for some of those media costs. Everyone wins, except the guy who took it on the chin. From Quipsologies.
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