follow that rabbit



The new campaign currently blanketing NYC for the new Alice in Wonderland production on SyFy is nothing short of spectacular.

There's the running rabbit (above), a detective agency, a tea shop, and a casino. They've even cleverly integrated show sponsor Kay Jeweler's into the promotion. And there's so much more Alice splendor, that you'll want to check out NOTCOT's detailed rundown of the campaign. Take the red pill.

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