facebook a boon for small town tourism

What do you do when you're marketing a smaller tourism location? Disney, Paris, NYC and other international draws have million dollar campaigns and just as many resources at their disposal. But what about Lynchburg, Virginia?
Plenty of smaller markets have businesses, museums, fairs and events all worthy of attention. Small Biz Survival points out that Lynchburg, Virginia has been able to use Facebook advertising to bring real results to their campaigns.
Display advertising used to cost thousands of dollars, and now they're connecting with larger audiences for just hundreds of dollars. Think your market is too small? We'll bet there's a few hundred Facebook users that disagree. From @brickandclick.
Labels: facebook, marketing, social media, travel
posted by darryl ohrt @ 7:57 AM
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