TweetDeck is now apparently supporting themed skins for their super awesome magical Twitter browser. This is a cool opportunity for brands to extend themselves further into the lives of the tweeters who are ignoring their brands elsewhere.
I like the idea of a branded TweetDeck, though it's a little strange that it's a separate application vs. just a skin. Seems like there would be a greater opportunity for TweetDeck to offer sponsors the ability to create branded skins, and then users could swap between them when they got tired of looking at one brand every day.
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TweetDeck also launched a branded version for Sherlock Holmes that is part of an ARG to help promote the movie: http://www.tweetdeck.com/sherlockholmes
I like the idea of a branded TweetDeck, though it's a little strange that it's a separate application vs. just a skin. Seems like there would be a greater opportunity for TweetDeck to offer sponsors the ability to create branded skins, and then users could swap between them when they got tired of looking at one brand every day.
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