augmented reality for your holiday drinking pleasure

Stella Artois has jumped on the augmented reality bandwagon to produce this animated holiday greeting.

Watch the YouTube video above, so that you don't have to deal with any of the augmented reality pain-in-the-assness that's associated with most of these applications. (Would be interesting to see what gets more views: the YouTube video, or the actual AR application.) From @tommyjames.


Todd said...

IF the QR code was printed on the beer bottle AND made it look like the beer was in a glass AND the glass became less full every time it was tilted THEN I'd be all over this.

howard said...

Who cares? Someone? Anyone?

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